Lesson 2: Develop a Website Presence
(What Top Network Marketing Companies Don't Want You to Know)

Top network marketing companies keep lesson number 2 a secret that only people like Ann Sieg are finally letting out of the bag.

If you want to compete on the Web today, you'll need a personal website. The top network marketing companies may provide you with a duplicative site that is frowned upon by search engines. Creating your own content is the key to search engine success.

If your company prohibits you from having your own website, think seriously about whether you want to be in business with them. The top network marketing companies are online savvy and even if they don't encourage you, they should understand that you need a website presence of your own.

Here are some of the reasons a personally branded website is important for your business:

It Makes Money For You. Creating your own website allows you to make money with your business your own way. There are a wide range of possibilities for online income streams other than the one or two products you may be trying to sell today. See Lesson 1 for a list of examples of online income streams you can take advantage of by having your own website.

You Save Money. Having a website of your own will give you the benefit of FREE marketing for your business. The Sponsored Links that you see on the top and right-hand margins of the Google search pages, for example, cost you money -- typically each time someone clicks on your ad. If you post your business opportunities there, you are competing against big businesses that are willing to pay $20 or more per click for some keywords!

But the organic listings (the listings in the main body of the search results) are free of charge to website owners. That is where your personal website would appear once you get indexed by the search engines. When you get to that stage, people are looking at your business at no cost to you.

And since only about 4-5% of Web surfers reportedly click on those pay-per-click Sponsored Links anyway, you will be tapping the vast majority of Web visitors by appearing in the main body of the search pages instead of just sitting on the margins with the rest of the paid advertising.

Ditch Your Company Website? If you need to use your company generated website to ensure that your commissions don't get routed to someone else, you can still have a separate website of your own and link it to your company website. I strongly suggest in that case that you purchase your own domain name and link that page to the cookie cutter website (URL) that your company assigned to you.

Why do this? Well, it typically takes 7 exposures to your business before a visitor will make a purchase from you. Each time that visitor leaves your website, there is a chance in any of those later 6 visits that the visitor will leave your user tag off of the company URL, and be routed to the company's main page. If this happens, you will lose the commission on the sale.

Having your own domain name and directing your site to your company assigned URL prevents this from happening.

The most popular and convenient place on the Web to purchase your domain names is www.GoDaddy.com.

Ready to Start Building? You don’t need to have a programming degree to create your own website – far from it. I highly recommend using Site Build It! to optimize your chances of success in becoming a top Internet website with minimal technical skills.

More than half of SBI! sites are in the top 3%-trafficked sites on the Net. I’ve used them myself and can’t say enough about their incredible training and support. SBI! sticks with you every step of the way and automates so much of the technical work that you can relax and focus on your business.

Already Have a Website? If you’ve already established a website, you’ll want to focus on making that hard work pay off in every way possible. Here are some suggestions:

• Reject Search Engine Optimization. Don’t waste your time trying to beat the search engine spiders by manipulating keywords to generate more traffic to your site. The search engines get closer to approaching virtual reality every day. You could spend all of your time trying to stay ahead of them when your time would be better spent finding legitimate ways to drive traffic to your site.
  
  
• Capture Visitor Signups. Get the names and email addresses of visitors to your website or else you'll lose them once they leave.

  Remember, it typically takes 7 exposures to your business before someone makes a purchase. Not even the products of top network marketing companies sell themselves, so you'll have to make contact with your visitors to encourage them along the way.

  AWeber lets you take advantage of over 50 template signup forms to capture your visitor’s contact information and send automated followups to them by email. They have over 10 years of experience helping thousands of Website owners build warm relationships with their visitors and turn them into loyal paying customers.
  
  

• In-bound link programs that put your site on the fast track (sign-up required)Get Inbound Links. Work on increasing your traffic through article writing in your area of expertise and getting inbound links from websites all around the Web that guide readers back to your website ("backlinks"). Article Marketers has pioneered a fast simple writing technique and a fully managed article distribution system that builds these backlinks for you in order to boost your website traffic and improve search engine results.

• Monitor Visitor Behavior. The quality of your website content is your life blood, and the best way to test that content is to see how your visitors react to it. Google Analytics is a free tool that provides you with stats and reporting features so that you can see exactly how long the average visitor stays on each page of your site, the path they took once they got there, which pages are causing people to leave, and a whole lot more.
  
  

• Check the Legalities of Your Content. If you are concerned with the legalities of doing business on the Web, including the content on your site or your online advertisements, a company such as Internet Law Compliance can provide you with professional internet and copyright advice at a fraction of the cost of a law firm attorney.

Next: Lesson 3 - See Through the Lies

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